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2021 Ford Bronco dissected by famed designer Frank Stephenson – Roadshow





Ford’s Bronco is certainly one of this 12 months’s hottest new debuts, however what does an A-list designer consider it?


Ford/Frank Stephenson

It is uncommon to listen to automobile designers discuss publicly about their contemporaries’ work — particularly these from different corporations. Whereas they’re going to extra freely gush about (or pan) autos from the distant previous, designers seldom speak about new automobiles, vehicles or SUVs, presumably to keep away from making their friends uncomfortable with both disgrace or reward. That is simply one of many many the reason why Frank Stephenson’s new video analyzing the 2021 Ford Bronco is so attention-grabbing.

Frank Stephenson, who not too long ago began his own YouTube channel to dissects automobile design, is greatest identified for his work on the rebirth of the Mini model — particularly, he is credited with penning the R50 Mini Cooper. Something however a one-hit marvel, Stephenson went on to guide work on the first BMW X5 earlier than hanging his shingle at Ferrari and Maserati. He would finally oversee design at McLaren Automotive earlier than starting his own consultancy. In different phrases, Stephenson is aware of of what he speaks — particularly in relation to revitalizing outdated nameplates — so it is notably fascinating to listen to him speak about Ford’s new Bronco.

Suffice it to say, Stephenson likes what he sees of Paul Wraith and Company’s new body-on-frame brawler. Particularly, he appreciates that the Bronco wears its utility on its sleeve, but “this automobile does not appear to be one thing you’d use like a chainsaw, it has a softness that I discover very interesting,” he says. Stephenson goes on to say, “It all the time astounds me how we will nonetheless seize, as designers … that grown-up feeling of a automobile that precedes it by 20 or 30 years. It is form of matured in a really managed approach.”

Frank Stephenson talks Bronco.


Frank Stephenson

At simply Eight minutes lengthy, the video is a fast watch, and considerably much less detailed than a few of Stephenson’s different movies the place he dissects autos he is been part of designing, just like the aforementioned X5 and the McLaren P1. Ultimately, Stephenson provides the 2021 Ford Bronco an 8.9 out of 10 on his private design scale — and he freely admits he is by no means put an ideal rating on any automobile. (This, from a person who is not afraid to publicly critique a new-car design, even from a company he once worked for).

Stephenson’s design rating appears fairly near what the world’s response appears to have been for the Blue Oval’s new SUV to date, however we have got a very long time earlier than we will see these new 4x4s out on the road and on the path to make sure: The 2021 Ford Bronco is not because of hit sellers till subsequent spring. Within the meantime, when you’re nonetheless eager to look at extra on the brand new Bronco’s design, you’ll want to try Roadshow’s recent interview with the new SUV’s designer, which is packed stuffed with attention-grabbing nuggets and shocking particulars.

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Author

Chris Paukert

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